Retired at Radio Television Digital News Association (RTDNA)
United States
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Summary
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Rockstar
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Dan Shelley is a seasoned digital media executive with over four decades of experience transforming local and national broadcast brands into high-performing digital properties. He has led content and engagement strategy for more than 850 iHeartMedia station sites and built the digital businesses for Radio One’s 50+ station network, consistently driving audience growth and revenue. At WCBS-TV he elevated the flagship local news site from fifth to first in New York City, and later revitalized RTDNA into a forward-looking organization championing digital journalism and the First Amendment. Known for combining newsroom instincts with product and partnership savvy, he has steered editorial, operations and commercial teams through major platform shifts. Now retired from RTDNA, he remains a strategic resource for organizations seeking to modernize newsroom workflows, diversify digital revenue and preserve journalistic trust. An early career reporter and news director, he brings rare front-line newsroom credibility to executive digital leadership.
11 years of coding experience
24 years of employment as a software developer
Communications, Communications at Parkview High School
Bachelor of Science Electronic Media Communications, Bachelor of Science Electronic Media Communications at Missouri State University
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Dan Shelley - Retired at Radio Television Digital News Association (RTDNA)