Dan Wilson is a founder and data-driven marketing specialist with 11 years of experience blending analytics, CRM strategy and customer experience design to help organisations—especially charities—understand and better engage their donors. He has led analytics teams and programs across agencies and the nonprofit sector, building predictive models, segmentation frameworks and reporting that translate complex data into actionable, board-level insights. A visual thinker and pro-active automator, Dan focuses on simplifying repetitive work and crafting data-led stories that influence stakeholders from junior fundraisers to C-suite. His dual founding roles at The Data Collective and Fundraising Insights reflect a rare combination of commercial agency experience and deep sector expertise in fundraising analytics. Notably, his work has driven measurable revenue gains for clients through tailored CRM strategies and forecasting for regular giving and bequest programs.
Contributions:23 commits, 12 pushes, 1 branch in 26 days
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