Marketing Lead, Cross-Channel Strategy & DR Investments
New York, New York, United States
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Summary
👤
Senior
🎓
Top School
Dan Zimmerman is a results-driven marketing leader with 10 years of cross-channel media strategy experience, currently leading Cross-Channel Strategy & DR Investments at Squarespace. He has a proven track record designing and operating performance-driven campaigns across paid search, paid social, display, video, and programmatic channels for brands including Acuity Scheduling and The School of The New York Times. Equally notable, Dan brings frontline emergency services experience—over 4,500 hours as a firefighter/EMT and multirole Search & Rescue technician—giving him rare crisis leadership, logistics, and teamwork skills that translate to calm, decisive marketing operations. He combines data-forward media optimization with hands-on campaign execution and stakeholder communication, while also managing CRM and creative production workflows. Based in New York, he blends creative sensibility from arts and entertainment roles with rigorous measurement practices to drive subscriber acquisition and brand growth. Colleagues describe him as a steady, lead-by-example operator who excels under pressure and keeps teams aligned toward clear ROI goals.
10 years of coding experience
6 years of employment as a software developer
Bachelor of Arts (B.A.) Concentration in History and Literature; Minor in Business of Entertainment Media and Technology, Bachelor of Arts (B.A.) Concentration in History and Literature; Minor in Business of Entertainment Media and Technology at NYU Gallatin
Contributions:41 commits, 35 pushes, 1 branch in 9 months
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Dan Zimmerman - Marketing Lead, Cross-Channel Strategy & DR Investments