Daniel De Melo is a senior product leader and former software engineer based in São Paulo with over a decade of experience building digital products across e-commerce, finance, health and media. He combines hands-on technical roots (BS in Computer Science, early full-stack and teaching roles) with strategic product leadership, having led multi-squad teams and launched revenue-driving initiatives like Sympla Ads, ticketing smart contracts on Polygon, and digital lending platforms that transacted billions. Comfortable at the intersection of product, design, data and engineering, he has a track record of structuring teams, shipping native apps and web experiences, and turning experimentation into recurring revenue. Recently focused on consulting and product strategy, he helps early-stage ideas—especially those leveraging blockchain and tokenization—shape into viable businesses. Daniel pairs formal training in product, coaching and digital leadership with ongoing study in data science, signaling a blend of people-first leadership and quantitative rigor. Notably, his career spans both building core payments and anti-fraud platforms and applying blockchain creatively to reduce ticket fraud and open new monetization channels.
8 years of coding experience
17 years of employment as a software developer
MBA Information Technology Management, MBA Information Technology Management at FIA Business School
Future Skills Digital Leadership, Future Skills Digital Leadership at RMIT University
Information Systems Bachelor, Information Systems Bachelor at Universidade de Uberaba
Professional & Self Coaching, Professional & Self Coaching at Instituto Brasileiro de Coaching - IBC
Postgraduate Data Science, Postgraduate Data Science at Instituto Federal do Triângulo Mineiro
Product Management, Product Management at PM3
Postgraduate Software Engineering, Postgraduate Software Engineering at Universidade Federal de Lavras
Contributions:7 releases, 7 pushes, 1 branch in 3 days
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Daniel De Melo - Sr. Product Lead at Hand Talk by Sorenson