Daniel Farinella
Senior Developer at Craft Worldwide
Jersey City, New Jersey, United States
Summary
👤
Senior🎓
Top SchoolDaniel Farinella is a senior developer and creative technologist with over two decades of experience designing and engineering high-impact digital advertising, interactive banners, and bespoke animation frameworks. He blends hand-coded animation (HTML/CSS/JS/GSAP) with production tooling (VS Code, NPM, Gulp, Git) and creative design skills (Photoshop, Illustrator, Figma) to deliver polished, performance-minded ad experiences across platforms like DoubleClick, Innovid, and Sizmek. At agencies including R/GA and Craft Worldwide he built reusable frameworks, mentored teams, and reduced production friction by standardizing workflows and file management systems. Comfortable bridging art and engineering, he’s delivered experimental work from VR demos to Alexa prototypes while maintaining pragmatic focus on compression, compatibility, and programmatic requirements. Based in Jersey City, he’s known for turning technical research into reusable solutions that save time and cost across large-scale ad operations.
5 years of coding experience
13 years of employment as a software developer
BFA, Computer Graphics / 3D Animation and Modeling, BFA, Computer Graphics / 3D Animation and Modeling at New York Institute of Technology-Old Westbury
Github Skills (4)
adapter8
nosql5
storage5
postgresql4
Programming languages (1)
Github contributions (1)
TDAmeritrade/botbuilder-storage-postgres
Mar 2021 - May 2021
Botbuilder adapter for Postgres NoSQL storage.
Contributions:16 commits, 41 PRs, 43 pushes in 1 month
javascript-librarynosqladapterpostgresstorage
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