Summary
Daniel Giordano is a product and marketing leader with nine years of experience scaling developer-focused SaaS and open source businesses to hundreds of millions in ARR. Currently VP of Marketing at Checkly, he has led product marketing and growth motions at companies including Applitools, Gatsby (acquired by Netlify), CloudBees, and SmartBear. He specializes in holistic marketing that spans paid acquisition, in-product messaging, documentation, and community engagement—especially for developer audiences around tools like Swagger, Gatsby, Cucumber, and Selenium. Daniel pairs GTM strategy with hands-on product work, having launched platforms, unified multi-product brands, and driven major site and documentation SEO efforts. Notably, he has experience converting large open-source communities into enterprise revenue streams while running hybrid product-led and enterprise sales motions. Based in Boston, he brings a blend of growth marketing rigor and developer empathy that helps technical products find product-market fit and scale.
9 years of coding experience
12 years of employment as a software developer
Bachelor of Arts (B.A.), Bachelor of Arts (B.A.) at Wesleyan University