Daniel Goodwin is a front-end engineering leader and co-founder currently serving as CTO in Cardiff with eight years of experience building high-conversion e-commerce experiences. He has deep practical expertise across Magento 2, Prestashop and Shopify, having led a full Prestashop-to-Magento frontend migration and authored multiple production Magento themes. As VP of Engineering and senior frontend developer, he combined hands-on implementation with tooling work—creating a git-based CMS, internal developer tools, and CI pipelines to streamline releases. Daniel is conversion-focused, having driven site-wide A/B testing and measurable uplift across the customer journey. He started web development building a friend’s Minecraft server site, a hobby origin that still informs his pragmatic, product-minded approach. Colleagues rely on him for thorough code reviews and for translating trading and product needs into robust frontend systems.
8 years of coding experience
9 years of employment as a software developer
Level 3 Diploma Photography, Level 3 Diploma Photography at Gloucestershire College
Contributions:1 push, 1 branch in 1 year 10 months
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Daniel Goodwin - Co-Founder - CTO at The Wagon Company