Daniel Harman is a founder and product leader with 12 years of experience turning digital products into revenue-generating businesses, now based in Santa Barbara. He founded multiple agencies—Growth Friday, Digital Product Labs®, and Auto Shop Digital—specializing in helping service businesses (notably dental practices) convert online visibility into booked appointments. His background spans senior product and VP roles across startups and enterprise teams in the US and Australia, including Rebate, Whistle Labs, Tatts Group, and iSelect, combining strategy, UX, and engineering fluency. Trained in economics, communication design, and software development, he blends analytical rigor with creative product thinking to drive measurable growth. A pragmatist who moves between hands-on product work and founder-level strategy, he’s comfortable shipping quickly for local businesses while scaling digital platforms across markets.
12 years of coding experience
14 years of employment as a software developer
Post Graduate Certificate Creative Industries (Communication Design), Post Graduate Certificate Creative Industries (Communication Design) at QUT (Queensland University of Technology)
Bachelor of Science (B.Sc.) First Class Honours Economics Law, Bachelor of Science (B.Sc.) First Class Honours Economics Law at Oxford Brookes University
Post Graduate Certificate Software Development, Post Graduate Certificate Software Development at RMIT University
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