Daniel Hoekstra is an HR leader and coach with 11+ years’ experience shaping talent, culture and development across hospitality and consultancy roles, currently HR-manager at Koninklijke Horeca Nederland. He blends operational hotel experience and commercial background with accredited expertise in Insight, PAPI profiling, NLP and LEAN Yellow Belt methods to design practical development journeys, workshops and onboarding programs. As a former Talent & Culture Manager and long-time trainer/coach at Accor/Novotel, he specializes in career planning, effective communication, meeting facilitation and behavioral change that stick. He runs his own consultancy work in tailored team transformation, pre-/onboarding design and mediation, bringing both hands-on facilitation and strategic HR advice. Known for being communicative, anticipatory and assertive, he leverages organizational psychology to align structure, culture and intercollegial collaboration. Based in Zaandam, he pairs hotel-floor credibility with rigorous trainer accreditation—helping hospitality organizations turn people insight into measurable performance.
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