Summary
Daniel Lauding is a founder, product designer and former front-end developer with 14+ years turning complex problems into elegant, usable digital products for clients from Spotify and KLM to major banks. He blends hands-on UI implementation with systems thinking—building scalable design systems, AI-assisted workflows, and themeable component libraries for enterprise and startup contexts. His work at Asteria embedded AI-driven cash-management tools into bank platforms reaching hundreds of thousands of business users, while projects at Backbase and Länsförsäkringar focused on adaptable, accessible banking UIs. A seasoned nomad who’s worked in over 49 countries, he leverages cultural insight and rapid prototyping to create emotionally engaging experiences that convert and scale. Equally comfortable sketching concepts or shipping production front-end, he values clarity, iteration, and storytelling to turn bold ideas into functional products.
14 years of coding experience
11 years of employment as a software developer
Course, React.js – YH Course, Course, React.js – YH Course at Folkuniversitetet
Design, Digital Media, Design, Digital Media at Hyper Island
Folkhögskola, Music Production, Folkhögskola, Music Production at Furuboda