Summary
Daniel Ly is a product designer with 14 years of experience crafting user-centered web and mobile experiences across logistics, fleet tech, insurance, and payments in the San Francisco Bay Area. He combines human-centered research and rapid prototyping to solve operational friction—examples include rebuilding driver onboarding and ELD setup at CloudTrucks and launching Nauto’s v4 installer and a device configuration web app that cut errors and improved retention. Comfortable working cross-functionally with engineering, sales, and operations, he translates complex business logic into clear progression UIs and qualification engines that both improve user outcomes and unstick internal workflows. He has a background in graphic design and production that informs his practical, high-fidelity deliverables and a track record of shipping features fast (often within 30 days) to meet OKRs. Notably, his work often surfaces non-obvious gains—like reducing on-site insurance adjuster time by 50% and enabling automatic driver pre-approval through eligibility logic.
15 years of coding experience
10 years of employment as a software developer
Business Administration Accounting, Business Administration Accounting at Sheridan College
Toronto Metropolitan University
Advanced Diploma in Graphic Design Corporate Design, Advanced Diploma in Graphic Design Corporate Design at George Brown Polytechnic