Daniel Ly is a product designer with 14 years of experience crafting user-centered web and mobile experiences across logistics, fleet tech, insurance, and payments in the San Francisco Bay Area. He combines human-centered research and rapid prototyping to solve operational friction—examples include rebuilding driver onboarding and ELD setup at CloudTrucks and launching Nauto’s v4 installer and a device configuration web app that cut errors and improved retention. Comfortable working cross-functionally with engineering, sales, and operations, he translates complex business logic into clear progression UIs and qualification engines that both improve user outcomes and unstick internal workflows. He has a background in graphic design and production that informs his practical, high-fidelity deliverables and a track record of shipping features fast (often within 30 days) to meet OKRs. Notably, his work often surfaces non-obvious gains—like reducing on-site insurance adjuster time by 50% and enabling automatic driver pre-approval through eligibility logic.
14 years of coding experience
4 years of employment as a software developer
Business Administration, Accounting, Business Administration, Accounting at Sheridan College
Advanced Diploma in Graphic Design, Corporate Design, Advanced Diploma in Graphic Design, Corporate Design at George Brown College
Contributions:35 commits, 31 pushes, 2 branches in 24 days
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