Summary
Daniel Samson is an Executive Creative Director and hybrid technologist with over 15 years of experience blending design, creative strategy and emerging tech across advertising, startups and cultural institutions. Now leading creative experience and innovation for EMEA at Subvrsive and Hogarth, he builds teams that translate Metaverse, Web3, XR and AI concepts into compelling experiential work for global brands. Comfortable shifting between concept, prototyping and production, he has a track record of shipping interactive installations, apps and campaigns for clients like Nike, Netflix, WWF and the London Science Museum. A former visiting practitioner at Central Saint Martins with an MA in Information Experience Design, he bridges craft and code to create wonder while keeping projects commercially viable. Notably, his career blends hands-on front-end and product development roots with strategic creative leadership, making him equally at home in a sketchbook, a code editor or a client pitch.
11 years of coding experience
2 years of employment as a software developer
Master of Arts (M.A.) Information Experience Design, Master of Arts (M.A.) Information Experience Design at Royal College of Art
Heriot-Watt University Edinburgh Campus
BA Graphic Media Design: Information Design Information Design Typography Creative Code Interaction, BA Graphic Media Design: Information Design Information Design Typography Creative Code Interaction at University of the Arts London