Summary
Daniel Santibáñez is a Growth Performance Manager with over a decade driving MarTech-led revenue growth across LATAM, blending marketing, data and technology to build scalable, omnichannel growth engines. He has delivered measurable impact for major retailers and telcos—reducing CPA by as much as 15%, lifting ROAS and sales, and increasing offer redemption and LTV through CDP and advanced attribution implementations. Comfortable leading multicultural teams and partnering with vendors like Salesforce and Adobe, he also prototypes AI agents for personalization and campaign analytics to open new business lines. Currently accelerating new-energy, e-mobility and retail ecosystems at Copec Wind Garage, he combines strategic rigor from a Master in Marketing with hands-on execution across analytics, product and teaching roles. An uncommon strength is translating complex MarTech stacks into practical sales uplift and cost efficiencies while evangelizing data-driven culture across organizations.
11 years of coding experience
5 years of employment as a software developer
Master in Marketing, Marketing, Fulltime, Master in Marketing, Marketing, Fulltime at Universidad de Chile
Digital Marketing, Social Media and Analytics: An omnichannel strategy., Marketing, Digital Marketing, Social Media and Analytics: An omnichannel strategy., Marketing at IE Exponential Learning
Spanish, ingles conversacional