Daniel Smith is a data-driven technology leader and founder with 11 years of experience helping organizations turn cloud and analytics investments into competitive advantage. As Head of Innovation at Theory Lane and former Director of Data Science and Innovation, he architects end-to-end data platforms and has led teams to scale analytics capabilities across Fortune 200 and Forbes Global 2000 clients. A Certified Google Cloud Architect and Data Engineer, he blends hands-on engineering (Spark, Python, R, GCP/Azure) with product and stakeholder leadership, growing teams 500% and delivering 100+ use cases. He also coaches executives as a fractional CTO to bridge the gap between business strategy and technical execution, and contributes thought leadership through the Institute of Management Accountants. Notably, he pairs practical automation—reducing reporting and evaluation times by orders of magnitude—with a talent for aligning culture and capabilities for digital transformation.
11 years of coding experience
2 years of employment as a software developer
MBA Business Accounting, MBA Business Accounting at Coastal Carolina University
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