Daniel Wallin is a Senior Digital Product Designer with 22 years of experience crafting user-centered products from concept to launch, currently driving digital experiences at Finish Line. He combines product and UX design fluency—user research, prototyping, testing, and design system stewardship—with visual skills in branding, advertising, and product photography to deliver polished, conversion-focused interfaces. At BIZCOR he led the creation and evolution of a company-wide design system, managed multiple concurrent client projects, and helped win new business through client-facing prototypes. His background building physical products and running CNC machines for Boulder Amplifiers gives him a rare hands-on appreciation for manufacturing constraints and tangible product detail. Based in Colorado Springs with a CS degree from the University of Colorado Boulder, he balances rigorous design craft with business outcomes and a knack for turning visual ideas into production-ready assets. Outside work he’s an avid NHL fan and motorcyclist, often scouting restaurants and travel spots with his wife.
22 years of coding experience
5 years of employment as a software developer
Computer Science (BA), Computer Science (BA) at University of Colorado Boulder
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Daniel Wallin - Senior Digital Product Designer at Finish Line