Daniel Wikberg is a serial entrepreneur and CEO who founded Upsales at 22 and steered the company from bootstrapped startup to Nasdaq First North listing, building a web-based CRM used by hundreds of customers. With over a decade of leadership experience in product, sales and go-to-market execution, he combines deep commercial instincts with hands-on product strategy to help sales teams increase results. Based in Stockholm, he has moved fluidly between roles as CEO, founder and chairman, reflecting a founder-first approach to scaling SaaS businesses. An early tele-sales background informs his customer-centric perspective and pragmatic focus on measurable revenue impact.
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