Danni Larsen is an experienced front-end engineering leader with 12 years of practice, currently heading Web Development for Online Shopping at JYSK where he moves between hands-on architecture and people leadership. He specializes in high-performance, decoupled front-end architectures and has progressed from developer and tech lead roles to Head of Frontend and Engineering Manager, proving an ability to scale teams and delivery across retail and agency environments. Danni combines a practical multimedia and programming background with a mini-MBA in organizational leadership, enabling him to align product, UX and engineering priorities effectively. He is particularly focused on web performance and process improvements that boost developer velocity and user experience. Having co-founded a web studio early in his career and worked across startups and larger organisations, he brings both entrepreneurial curiosity and enterprise discipline. Based in Randers, Denmark, he pairs technical depth with a coach-first leadership style that evolves teams as systems grow.
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