Summary
Dano Qualls is a Product Manager and UX strategist with 11 years of experience blending design thinking, user research, and product leadership to ship human-centered digital products. He has led product and UX work across startups, agencies, and large organizations—from co-founding consumer hardware/software ventures to shaping enterprise and government platforms at Fidelity, Booz Allen, and the Linux Foundation. Dano is fluent in turning generative research into measurable UX improvements, running usability studies, and translating findings into prioritized roadmaps and actionable Jira stories. His background as an Air Force officer and project manager brings disciplined program delivery and systems thinking to complex, cross-functional efforts. He frequently bridges early-stage ideation and go-to-market strategy, having been a founder in residence at Antler and led product at Hectic through MVP to beta. Based in New York, he combines behavioral economics and cognitive psychology insight with hands-on prototyping (Figma) to create products that nudge better user behavior.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Science, English, Bachelor of Science, English at United States Air Force Academy
Master of Science (M.S.), Human Factors in Information Design, Master of Science (M.S.), Human Factors in Information Design at Bentley University
MBA, Marketing and Entrepreneuship Concentrations, MBA, Marketing and Entrepreneuship Concentrations at F.W. Olin Graduate School of Business
Spanish