Daryl Cheong
Senior Analyst, Database Marketing
Singapore
Summary
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Senior🎓
Top SchoolDaryl Cheong is a data-driven Senior Analyst in Database Marketing based in Singapore with eight years of cross-industry experience blending analytics, project management and hands-on operations. He transitioned from founding and running F&B outlets to leading CRM, loyalty and campaign analytics programs for multi-outlet deployments, having implemented digital projects across 80+ locations. At Old Chang Kee he built and stewarded the CRM program, delivered actionable sales and segment insights, and managed delivery platform integrations and joint-marketing partnerships. Comfortable with machine learning workflows from his General Assembly capstone, he pairs technical rigor with operational empathy—able to translate models and reports into frontline process changes and staff training. Meticulous and collaborative, Daryl’s uncommon strength is converting hospitality-grade operational judgement into measurable marketing and revenue outcomes.
8 years of coding experience
1 year of employment as a software developer
Bachelor of Business - Management, Business Management, 5.467, Bachelor of Business - Management, Business Management, 5.467 at QUT (Queensland University of Technology)Data Science Immersive, Data Science Immersive at General AssemblyDiploma, Culinary Arts/Chef Training, Diploma, Culinary Arts/Chef Training at At-Sunrice GlobalChef AcademyDiploma, Business Information Technology, Diploma, Business Information Technology at Ngee Ann PolytechnicGithub contributions (5)
DarylCheong/GA-Capstone
Feb 2018 - Feb 2018
Contributions:20 commits, 18 pushes, 1 branch in 2 days
DarylCheong/DarylCheong.github.io
Nov 2017 - Feb 2018
Contributions:11 pushes, 1 branch in 3 months
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