Dave Hawley is a Fractional CMO with nine years of focused experience helping B2B SaaS startups build repeatable, scalable pipeline growth through product marketing, demand generation, and SDR alignment. He designs go-to-market strategies and runs integrated programs across content, ABM, email, PPC, websites, and outbound that consistently boost MQLs, SQLs, conversion rates and average deal sizes. Previously he led marketing and sales development at multiple venture-backed companies, driving category repositioning and large gains in pipeline efficiency and acquisition costs. Based in San Francisco, he combines hands-on campaign execution with team-building—recruiting and scaling high-performing marketing and SDR teams—and a track record of turning positioning and messaging into measurable revenue. Less obvious: he specializes in translating original customer data and thought leadership into PR and sales enablement that accelerates competitive wins and multiple acquisitions.
9 years of coding experience
14 years of employment as a software developer
BSBA Management and Finance, BSBA Management and Finance at Questrom School of Business, Boston University
Scripts to simplify setting up a Windows developer box
Contributions:6 pushes in 1 day
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Dave Hawley - Fractional CMO at Virtual Start up Marketing