Dave Knispel
Senior E-commerce Strategist
Melbourne, Victoria, Australia
Summary
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Top SchoolDave Knispel is a Senior E-commerce Strategist and UX/UI specialist based in Melbourne with eight years of focused experience designing high-converting, user-centred websites and digital experiences. He combines hands-on front-end skills (HTML/CSS/JavaScript) and design system leadership with a proven track record of driving CRO across 1,000+ sites and major product launches. As Head of Design and later as Pedla’s e‑commerce lead, he blends strategy, analytics-driven A/B testing and supplier partnerships to translate brand stories into measurable online growth. A former entrepreneur who ran three businesses—including a marketing and video production firm—he brings commercial instinct and storytelling chops to UX decisions. He’s passionate about mentoring teams, running design training, and continually sharpening his craft toward becoming one of Melbourne’s top UX practitioners.
7 years of coding experience
12 years of employment as a software developer
Certificate IV, Business, Advertising, Certificate IV, Business, Advertising at Victoria UniversityProfessional Education, User Experience and Interaction Design, Professional Education, User Experience and Interaction Design at The Interaction Design FoundationBachelor of Design - Digital Design, Web Page, Digital/Multimedia and Information Resources Design, HD, Bachelor of Design - Digital Design, Web Page, Digital/Multimedia and Information Resources Design, HD at Swinburne University of TechnologyVCE, Graphic Design, VCE, Graphic Design at Westbourne GrammarGithub contributions (2)
daveknispel/svg2use
Jun 2018 - Sep 2018
Contributions:43 commits, 35 pushes, 1 branch in 3 months
daveknispel/thisisme
Oct 2019 - Oct 2019
Contributions:9 pushes in 4 days
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