Summary
David Barker is a seasoned go-to-market and enterprise sales leader with 10+ years scaling adtech and AI businesses across EMEA and globally. Currently Global Head of Enterprise at Pecan AI and founder of ai-gotomarket, he combines deep revenue leadership with a practical knack for making complex AI products adoptable by commercial teams. His career spans senior roles at Samba TV, Amobee, Nokia and Enpocket, where he repeatedly led transformations from agency models to data- and platform-driven offerings. Known for building and running cross-functional sales, channel and partner ecosystems, he has a track record of driving international expansion and high-value partnerships with clients like J&J and platforms such as The Trade Desk. Based in London, he blends commercial instinct with technical curiosity—aptly hinted by his GitHub quip “Objects by day, monads by night”—showing an appetite for engineering concepts that inform product-led selling. Quietly entrepreneurial, he also advises and consults high-growth AI startups on practical go-to-market execution.
10 years of coding experience
19 years of employment as a software developer
The Oratory School Reading
BA Hons Models of European Integration with Marketing, BA Hons Models of European Integration with Marketing at University of West London