Summary
David Chua is an engineering manager with a decade of experience building and scaling product-focused engineering teams across Southeast Asia from Singapore to Taiwan and Vietnam. At ShopBack he led the transition from a monolithic CodeIgniter stack to distributed microservices and JS frontends, helped scale engineering to 100+ people, and built the team behind ShopBack GO, the company’s offline retail venture. He combines hands-on technical delivery—APIs, platform migrations, infra scaling—with people leadership and a knack for turning consumer loyalty concepts into reliable regional products used by millions. Earlier as a founder/CTO and engineer he shipped customer-facing platforms, booking systems, SEO-driven growth features, and robust monitoring and deployment pipelines. Colocated in Singapore and trained at NUS/NUS Overseas Colleges, he pairs startup grit with proven operational experience scaling products across markets.
10 years of coding experience
2 years of employment as a software developer
Computer Software Engineering, Computer Software Engineering at NUS Overseas Colleges
Bachelor of Science, Computing (Information Systems), Honors, Bachelor of Science, Computing (Information Systems), Honors at National University of Singapore