David Halford
Senior CXO Strategy Manager
Gemert, North Brabant, Netherlands
Summary
👤
Senior🎓
Top SchoolDavid Halford is a Senior CXO Strategy Manager with 13+ years of hands-on experience blending UX, analytics, web development and online marketing to drive measurable experience and conversion improvements. He builds data foundations and consumer-focused KPIs, leads optimisation programmes across A/B testing, personalisation and qualitative research, and has delivered results for brands like Nespresso, Coca‑Cola, ING and Rabobank. Comfortable shifting between code, workshops and stakeholder strategy, he’s known for turning messy analytics into clear optimisation roadmaps and practical experiments. David’s background as a developer and agency founder gives him a rare mix of technical fluency and creative consultancy, and he actively designs frameworks that align marketing KPIs with real customer journeys. Notably, he champions innovation in experimental research on online behaviour and enjoys running knowledge sessions that democratise UX thinking across teams.
13 years of coding experience
6 years of employment as a software developer
Bachelor ICT Media Design, Bachelor ICT Media Design at Fontys University of Applied Sciences
English, Dutch
Stackoverflow
125reputation
17kreached
3answers
4questions
Github Skills (13)
ajax6
iframe6
css6
api6
google-tag-manager6
dropdown-menu6
datalayer6
facebook6
hue2
dmx5122
philips-hue1
zigbee1
home-automation1
Programming languages (1)
Github contributions (5)
davidhalford/DivPeek
Nov 2012 - Nov 2013
Contributions:11 commits in 1 year
davidhalford/davidhalford.github.io
Jan 2025 - Jan 2025
Contributions:2 pushes, 1 branch in 1 day
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