Summary
David Herse is a founder and product leader with 12+ years building digital platforms that translate real-world behaviour into operational decisions, currently leading Mapulus, a Geo-AI platform for organisations with distributed people and assets. His background spans hands-on front-end engineering, UX-led product management, and strategic digital transformation across health, aged care, fundraising and service operations — from Everyday Hero to Five Good Friends and The Lookout Way. He blends rigorous customer research (JTBD) with systems thinking to design products that improve frontline service delivery, not just analytics dashboards. David routinely advises governments and nonprofits on data readiness, vendor selection and decision clarity in complex service ecosystems. He’s unusually fluent at turning location and movement data into live operational tooling that integrates with CRMs and workforce systems, helping teams spot emerging opportunities or risks before they’re obvious.
12 years of coding experience
18 years of employment as a software developer
Graduate Certificate in Information Technology Software Architecture, Graduate Certificate in Information Technology Software Architecture at QUT (Queensland University of Technology)
UQ Ventures Momentum Accelerator Digital SaaS, UQ Ventures Momentum Accelerator Digital SaaS at The University of Queensland
Diploma of Graphic Design Graphic Design, Diploma of Graphic Design Graphic Design at TAFE Queensland
AWARD School