Summary
David Hu is a results-driven ecommerce and digital marketing leader with 19 years of international B2C and B2B experience across APAC and MEA, currently serving as Deputy Director, Ecommerce and Business Development in Singapore. He has led regional ecommerce P&L, marketplace partnerships and omni-channel transformation for major brands and platforms including Lazada, Shopee, Amazon, Alibaba and TikTok Shop, consistently delivering significant ROI uplifts and marketplace growth. Notable accomplishments include driving Electrolux onto mega-event leaderboards for the first time, increasing CRM non-paid sales contribution from single digits to double digits, and achieving 140% YoY 3P marketplace growth. David combines deep technical fluency in digital advertising (SEM/SEO, programmatic, social, CRM, analytics) with hands-on commercial execution and JV leadership across China and ASEAN markets. He’s comfortable reporting to C-level stakeholders and managing C-suite customers, and has a track record of designing platform-level partner programs (e.g., Lazada Partner Rewards, affiliate and FB CPAS integrations) that scale seller and brand engagement. An iOS-coding hobbyist by interest, he brings both strategic vision and a builder’s mindset to digital commerce initiatives.
11 years of coding experience
5 years of employment as a software developer
Marketing, Strategy Marketing, Marketing, Strategy Marketing at University of Hertfordshire
Bachelor's degree, Marketing, Bachelor's degree, Marketing at Talor's college
English, Chinese, Shanghainese, Chinese, Malay