David Martínez is a serial founder and product-led growth strategist with over a decade of hands-on experience building and scaling digital businesses across Europe and Latin America. He founded multiple ventures including ElGrupito.com, where he engineered an AI-powered family group matching system, drove 6x MRR growth in three months, and achieved profitability with minimal ad spend. Comfortable spanning product, marketing, and engineering, he builds end-to-end solutions using no-code and automation tools (Notion, N8N, HubSpot) while embedding cybersecurity and compliant EU operations. He also consults through Innovaly Services, helping B2B clients adopt AI-driven outreach and process automation that measurably boost lead generation and retention. A pragmatist with a formal background in entrepreneurship and marketing from Lund and Audencia, David pairs experimental go-to-market playbooks with operational SOPs to scale lean remote teams. Less obvious: he combines early-stage pretotyping and cold-influence outreach techniques to generate organic traction without heavy paid acquisition.
11 years of coding experience
16 years of employment as a software developer
MSc in Entrepreneurship and Innovation, Business and Economics, B, MSc in Entrepreneurship and Innovation, Business and Economics, B at Lund University School of Economics and Management
Professional Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program, Professional Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program at IBAT College Dublin
Bachelor's degree, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS, Bachelor's degree, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS at Universidad 'Santa María'
Programme Grande Ecole d’Audencia Business School, Marketing, Programme Grande Ecole d’Audencia Business School, Marketing at Audencia
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