David Sawatzke

Innovation Liaison

San Francisco Bay Area United States
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Summary

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Rockstar
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David Sawatzke is an innovation-focused marketing and strategy leader with 11 years of experience blending demand generation, partner development, and AI-driven go-to-market tactics from the San Francisco Bay Area. As VP-level marketer and now Innovation Liaison, he has repeatedly driven measurable growth—boosting pipelines by double- and triple-digit percentages and closing multimillion-dollar channel deals across cybersecurity, SaaS, and medical device sectors. He pairs enterprise GTM chops (Oracle/Marketo automation, ABM, large-budget campaigns) with hands-on product and partner enablement, making him effective at both strategy and execution. Unusually for a senior marketer, David contributes to embedded systems open-source projects—clarifying SPI traits and hardware abstractions in rust-embedded and tuning FPGA board definitions—reflecting genuine technical literacy in IoT and low-level systems. That technical depth helps him translate complex product capabilities into compelling market narratives and build credible partnerships with engineering teams. He holds a BA in Advertising/Marketing Communications from Brigham Young University and thrives at the intersection of marketing, technology, and partnerships.
code11 years of coding experience
job11 years of employment as a software developer
bookBachelor’s Degree Advertising/Marketing Communications, Bachelor’s Degree Advertising/Marketing Communications at Brigham Young University
languagesGerman
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Stackoverflow

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Github Skills (17)

system-configuration10
server-configuration10
spi10
abstraction-layer10
hardware10
sys10
fpga10
embedded10
configurations10
rust10
serial-communication10
hal10
ethernet9
flash9
documentation9

Programming languages (17)

JavaC++RustCVueAGS ScriptTypeScriptDockerfile

Github contributions (5)

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rust-embedded/embedded-hal

Dec 2018 - Sep 2020

A Hardware Abstraction Layer (HAL) for embedded systems
Role in this project:
userEmbedded Systems Engineer / IoT Developer
Contributions:1 review, 5 commits, 2 PRs in 1 year 9 months
Contributions summary:David's contributions focus on enhancing the `embedded-hal` crate, a Hardware Abstraction Layer (HAL) for embedded systems. Their primary activities involve documenting and clarifying assumptions within the SPI traits, which are crucial for embedded systems communication. The user added ADC and Watchdog traits to the prelude and corrected documentation for full duplex SPI, showcasing an understanding of hardware interfaces and low-level programming. These changes improve usability and clarity for developers working with hardware abstraction in embedded environments.
stm32hardware-abstraction-layerhardware-abstractionmicrocontrollerhardware
litex-hub/litex-boards

Apr 2020 - Aug 2021

LiteX boards files
Role in this project:
userEmbedded Systems Engineer / IoT Developer
Contributions:5 commits, 3 PRs in 1 year 4 months
Contributions summary:David's contributions primarily focused on modifying and configuring hardware definitions for the Colorlight 5A-75b and 5A-75x series of FPGA-based boards. They addressed pin assignments for peripherals like serial communication, Ethernet clock, and SPI flash memory. Furthermore, the user adjusted parameters, such as the baud rate, to ensure proper functionality and optimized hardware configuration.
litexedafpga
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David Sawatzke - Innovation Liaison