Summary
David Sheffield is a senior business analyst in Seattle with 10 years of analytics and data-architecture experience translating engagement and demographic metrics into actionable growth strategies for marketing and product leaders. He specializes in implementing and validating tracking across web, mobile, and OTT platforms using Google Tag Manager, Google Analytics, Firebase, SQL in BigQuery/Azure, Alteryx, and Power BI. His background spans media, events, and enterprise clients—most recently leading marketing analytics for Gartner conferences—while earlier roles combined digital product analytics with programmatic ad tech and revenue modeling. Comfortable bridging technical implementation and executive storytelling, he also brings a rare mix of finance and entrepreneurial experience—from bank credit analysis to founding niche digital businesses and a sports blog—informing practical, ROI-focused analytics solutions.
10 years of coding experience
19 years of employment as a software developer
English / Accounting, English / Accounting at University of Mississippi
B.S. Major: Finance; Minor: Accounting, B.S. Major: Finance; Minor: Accounting at Louisiana State University
Web Development - Full-Stack JavaScript, Web Development - Full-Stack JavaScript at Code Fellows
Mississippi School for Math and Science