Summary
David Vallejo is a founder-led analytics engineer and CEO with 13+ years fixing broken tracking and building tooling that hundreds of thousands of analytics professionals rely on. He combines hands-on implementation expertise across GTM, Tealium, Adobe Launch, GA4/Adobe/Amplitude and server-side architectures with a developer mindset—having shipped widely used debuggers for web and mobile and a lightweight GA4 protocol alternative. David has led global analytics programs for brands like ASICS, consults with e-commerce and SaaS teams on migrations and data governance, and still spends time daily debugging clients’ production tracking. Based in the Greater San Sebastian Area, he pairs technical leadership and public speaking with a pragmatic focus on restoring trust in marketing data—often uncovering systemic tracking failures teams didn’t know existed.
13 years of coding experience
Módulo Superior De Administración de Sistemas, Módulo Superior De Administración de Sistemas at Instituto Kaxkarro
English, Basque, Spanish