Summary
Davide Cesarano is a data-driven marketing and MarTech leader with 10+ years of experience building and scaling CRM, digital acquisition and business intelligence ecosystems for large education groups in Italy. As Head of CRM & Marketing Technology at Multiversity Group and previously Head of Digital at Università Telematica Pegaso, he has taken stacks from zero to market leadership while managing multi-million euro media budgets and implementing AI-driven lead scoring and CLV optimization. He uniquely combines hands-on web development roots with executive strategy, owning data architecture, attribution models and KPI reporting to the Board. His work spans MarTech orchestration (HubSpot, CDP, CRM), marketing mix modeling and automated high-volume lead nurturing, delivering measurable growth and improved retention. Based in Naples, he’s known for turning customer feedback and CX metrics into product and revenue improvements, marrying technical rigor with commercial outcome focus.
10 years of coding experience
2 years of employment as a software developer
Master in Marketing e Comunicazione Digitale Marketing, Master in Marketing e Comunicazione Digitale Marketing at 24ORE Business School
Laurea Triennale Scienze Politiche dell'Amministrazione, Laurea Triennale Scienze Politiche dell'Amministrazione at Università degli Studi di Napoli Federico II