Summary
Dayton Pereira is a founder and product-focused UX leader with over a decade of experience designing and launching user-centered digital products, from Olympic companion apps to e-commerce marketplaces and enterprise digital transformation. He runs Ready Set Go, where he’s facilitated 50+ Design Sprints and combines research, data and rapid prototyping to help startups and established businesses turn ideas into MVPs. His background spans founding and scaling product companies (Pair Shaped, Made with Magnolia) and hands-on delivery across mobile, web and HTML5, with early successes like TSN’s #1 iPad app and real-time NBC companion apps for two Olympics. Based in Kitchener, Ontario, Dayton brings entrepreneurial grit and cross-disciplinary leadership—he even applied lessons from briefly co-owning a CrossFit gym to strengthen operational discipline in tech ventures.
9 years of coding experience
16 years of employment as a software developer
Ba SC Chemical Engineering, Ba SC Chemical Engineering at Budapest University of Technology and Economics
Ba SC Chemical Engineering, Ba SC Chemical Engineering at University of Toronto