Summary
Dean Baker is Head of Design and co-owner at Lab Zero, bringing over a decade of hands-on product and business leadership to designing real-world solutions. He blends strategic company growth—helping scale Lab Zero from a 3-person shop to a full-service product, design, and engineering firm serving 80+ clients—with deep craft as a product designer who leads discovery, user research, prototyping, and agile delivery. Dean empowers teams through coaching, peer review, and clear design vision while owning sales, hiring, and go-to-market responsibilities that keep design tightly connected to business outcomes. A curious investigator of human behavior, he crafts experiences that make people feel confident and capable and translates user insights into practical roadmaps, OKRs, and UX systems. Comfortable as both “design team of one” for startups and leader of multi-designer initiatives, he excels at facilitating cross-functional alignment and turning ambiguous problems into testable product experiences. Based in San Rafael, CA, he combines entrepreneurial grit with an operational focus on sustainable design practices and team development.
9 years of coding experience