Summary
Delie Huang is a marketing operations and strategy leader with nine years in the gaming industry and five years focused on online game marketing, currently heading PR and publishing for Genshin Impact in Mainland China at miHoYo. She has led teams of 4+ people and driven cross-industry co-branding, IP partnerships, media risk management, version planning, user acquisition, and data-driven growth. Her track record includes launching top-ranking titles and campaigns at Netease and Yoozoo—ranging from App Store chart-toppers to viral video campaigns that cut acquisition costs dramatically. Delie combines strategic planning with hands-on execution across PR, publishing, and product analytics, and she’s experienced with both China and US publication processes. Educated at Zhejiang University and Shanghai Jiao Tong University, she also brings international exposure from exchange study in Silicon Valley and Hong Kong. She stands out for blending high-level brand partnerships with rigorous A/B testing and on-the-ground media operations.
9 years of coding experience
经济学学士, Economy and Trade, 经济学学士, Economy and Trade at Shanghai Jiao Tong University
硕士, Business Administration and Management, General, 硕士, Business Administration and Management, General at Zhejiang University
Chinese, Chinese