Summary
Demian Borba is a product-focused founder and CEO with over two decades of multidisciplinary experience spanning product management, developer relations, design, and hands-on engineering across companies like Adobe, Intuit, PayPal/Braintree and BlackBerry. He has a strong track record launching programs and tools that scale developer and customer feedback channels—building prerelease programs, CABs, and qualitative tracking systems—and has shipped cross-platform UX products including the first mobile versions of Adobe XD. A seasoned educator and speaker, Demian teaches design and development on LinkedIn Learning and has presented at Adobe MAX, ProductCon and Samsung Developer Conference, bringing a rare blend of enterprise product strategy and grassroots developer community building. Based in Oceanside, CA, he combines startup grit with enterprise rigor, and off-hours channels his creative focus into surfing and family life—an indicator of his disciplined, balance-driven approach to leadership.
12 years of coding experience
23 years of employment as a software developer
Technical Degree, Computing, Technical Degree, Computing at Centro Federal de Educação Tecnológica de Alagoas
Founder, S25, Founder, S25 at StartX
Bachelor's Degree, Computer Science, Bachelor's Degree, Computer Science at Universidade Federal de Alagoas
University of California, San Diego
Technical Degree, Industrial Design, Technical Degree, Industrial Design at Centro Federal de Educação Tecnológica do Paraná