Summary
Den Fahrudin is an Independent Consultant and business development leader with 17 years' experience specializing in AdTech, mobile monetization, and developer acquisition across Southeast Asia. He has a proven track record building pre-built SDK templates and integrating 15 ad networks to boost client ARPU by ~40% while cutting development time by 30%, and has driven regional ad spend and platform adoption at companies like POKKT and Baidu. As Co-Founder of Fresco he secured IDR 2B+ in investment and scaled a franchise to seven branches within three months, demonstrating both technical product thinking and hands-on commercial execution. Comfortable bridging engineering and commercial teams, he blends product management, UAT, and data-driven marketing to design scalable monetization strategies. Based in Jakarta, he runs developer workshops and community initiatives that amplify revenue outcomes—an operator who pairs tactical SDK-level know-how with strategic partnership and investor relations. His GitHub note "Skypiea Island" hints at a creative, exploratory approach to building ecosystems beyond conventional corporate roles.
17 years of coding experience
3 years of employment as a software developer
Senior High School, Social Sciences, Senior High School, Social Sciences at SMA Negeri 4, Jakarta
Junior High School, Junior High School at SMP Negeri 1, Jakarta
Diploma, Business Administration, Diploma, Business Administration at LP3I
Sundanese, Indonesian, English