Denise Kaplan
Sr. Manager, CRM & Email Marketing at Wella Company
Los Angeles, California, United States
Summary
👤
Senior🎓
Top SchoolDenise Kaplan is a senior CRM and email marketing leader with 11 years of experience crafting data-driven lifecycle programs and high-impact campaigns for global beauty and consumer brands. Currently leading CRM & Email Marketing at Wella Company after similar roles at Coty and FreedomPop, she blends storytelling and strategic insight to grow engagement across large subscriber bases. Her background spans hands-on HTML/CSS template design, A/B testing, media planning, and campaign analytics, enabling her to bridge creative and technical execution. Denise began her career in television writing and production, a creative foundation that informs her strong copy and narrative skills in marketing. Trained in web development at General Assembly and holding a BA in Communication and Media Studies, she combines technical fluency with marketing strategy. Colleagues rely on her to turn complex data into clear customer journeys and measurable revenue outcomes.
11 years of coding experience
4 years of employment as a software developer
Web Development Immersive, Web Development Immersive at General AssemblyBachelor's Degree, Communication and Media Studies, Bachelor's Degree, Communication and Media Studies at University of Colorado Boulder
Github Skills (3)
javascript2
commerce2
ecommerce2
Github contributions (5)
denisekaplan/denisekaplan.github.io
Apr 2015 - Jun 2015
Contributions:21 pushes, 1 branch in 1 month
denisekaplan/tictactoe
Jan 2015 - Mar 2015
Contributions:7 pushes, 1 branch in 2 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.