Director Of Web Content at University of Massachusetts Amherst
Easthampton, Massachusetts, United States
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Summary
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Senior
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Derek Allard is a web content leader with 14 years of experience crafting engaging, standards-based websites for small businesses and enterprise teams, now directing web content at the University of Massachusetts Amherst. He blends front-end HTML/CSS expertise and PHP familiarity with a keen eye for multimedia storytelling—photography, video and copy—to draw users into client sites and drive business goals. A former owner of an award-winning design studio, he pairs hands-on design and development skills with strong client-facing customer service. He’s also taught college-level writing, bringing an MFA in Fiction and a thoughtful editorial approach to web content strategy. Notably, he excels at translating complex enterprise CMS workflows into clear, actionable content for smaller organizations.
14 years of coding experience
6 years of employment as a software developer
BA English / Professional Writing, BA English / Professional Writing at Franklin Pierce University
Master of Fine Arts - MFA Fiction, Master of Fine Arts - MFA Fiction at Southern New Hampshire University
St. Mary's School
Diploma College Preparatory, Diploma College Preparatory at Ware High School
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Derek Allard - Director Of Web Content at University of Massachusetts Amherst