Summary
Derek Dinsmore is a Staff Software Engineer with over a decade of front-end experience building accessible, scalable UIs across education, fintech, and SaaS, currently leading product and technical direction at Bitly where he drives the ad platform, AI Insights, and Bitly Pages. He combines hands-on engineering—shipping React and React Native apps and scaling component libraries—with product-minded leadership, mentoring engineers and shaping cross-functional roadmaps. Derek has a track record of improving quality and delivery through testing transformations that cut bugs by over 30% and by championing accessibility and developer experience. His background in graphic design and district-wide accessibility initiatives gives him a strong UX sensibility and a knack for translating vague requirements into polished, usable products. Based in Mesa, Arizona, he thrives on pragmatic ownership and working with smart teams to build products people love.
10 years of coding experience
14 years of employment as a software developer
Bachelor of Science (B.S.) Graphic Information Technology, Bachelor of Science (B.S.) Graphic Information Technology at Arizona State University
Rio Salado College
English