Derek Fan is an experienced adtech and sales leader with nine years bridging product, technical integrations, and commercial strategy across APAC, now leading Large Customer Sales at Google Hong Kong. He has a track record of scaling partnerships and revenue with the four largest media agency holding companies, previously managing product launches, data partnerships, and SaaS implementations at iClick, Nielsen, and AlikeAudience. Comfortable navigating both technical and commercial conversations, Derek has led cross-functional teams and negotiated complex deals across 11 markets. His background in economics and early-stage investing gives him a data-driven commercial lens and an appreciation for product-market fit beyond pure engineering. Notably, he was the second hire for Nielsen Marketing Cloud in APAC, demonstrating his ability to establish operational foundations in new regions.
9 years of coding experience
10 years of employment as a software developer
Bachelor of Science (B.Sc.), Economics, Bachelor of Science (B.Sc.), Economics at Santa Clara University
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Contributions:30 commits, 3 PRs, 35 pushes in 7 days
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Derek Fan - Agency Lead, Large Customer Sales at Google