Derek Fidler
Director, UX & Product Strategy
Amsterdam, North Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolDerek Fidler is a product and UX leader with 15 years of experience building global consumer and SaaS products, now directing UX and product strategy at Flatpay from Amsterdam. He blends business acumen, data-informed decision making, and design leadership to scale outcome-oriented roadmaps, product ops, and centralized customer feedback across international teams. Derek has a strong track record in early-to-mid stage product development and PLG go-to-market motions, and has hired and leveled PM and design teams to support rapid growth. Beyond corporate roles he co-founded ShelterTech, turning a volunteer effort into a sustainable civic product serving San Francisco’s homeless community—an enduring example of mission-driven product work. He’s also an avid generalist: from coachable hands-on product design at Twitch to running UX orgs, and in his free time he nerds about history and civic design, races karts, and once appeared on Dutch television.
9 years of coding experience
17 years of employment as a software developer
BFA Web Design and New Media, BFA Web Design and New Media at Academy of Art UniversityCertification Accessible Design, Certification Accessible Design at MemoriselyCalifornia Polytechnic State University, San Luis Obispo
English
Github Skills (6)
react9
nextjs8
typescript8
backend6
mongodb5
nodejs5
Programming languages (3)
Github contributions (5)
bebo-rooms/invite
Oct 2016 - Oct 2016
Contributions:4 releases, 4 pushes, 1 branch in 21 days
ShelterTechSF/sheltertech.org
Jun 2016 - Nov 2020
Contributions:79 commits, 6 PRs, 63 pushes in 4 years 5 months
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