Derek Franks

Head Of Fan Intelligence Data And Analytics

Austin, Texas, United States
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Summary

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Rockstar
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Top School
Derek Franks is a data and analytics leader with 12 years of experience currently heading Fan Intelligence Data and Analytics for EA Experiences in Austin, where he oversees marketing and franchise analytics, data engineering, data science, and governance for a global entertainment brand. His career spans senior insights and customer experience roles at EA and a strong analytic foundation from IBM, blending econometric rigor, ML on unstructured data, and product-minded information architecture. Derek is skilled at translating complex analytics into actionable commercial and CX decisions, and he has led cross-functional labs and taxonomy efforts that shape search and personalization. Beyond enterprise programs, he contributes to practical data teaching—his GitHub work includes improving R course assignments and presentation clarity—reflecting a focus on making analytics accessible and consumable.
code12 years of coding experience
job18 years of employment as a software developer
bookMBA, MBA at Mays Business School - Texas A&M University
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Github Skills (6)

data-manipulation10
statistics10
statistic10
r10
data-analysis10
html4

Programming languages (1)

CSS

Github contributions (5)

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Practice assignment for the R programming class on Coursera
Role in this project:
userData Scientist
Contributions:59 commits, 2 PRs, 10 pushes in 1 year 2 months
Contributions summary:Derek primarily contributed to the practice assignment by modifying and updating the provided R code, specifically within the context of a Coursera R programming class. Their contributions involved updating subsetting examples and making adjustments to data manipulation tasks. The changes focused on the presentation and manipulation of datasets, including the calculation of medians, which is reflective of data analysis and statistical computing. They updated the HTML presentation of the assignments, reflecting an interest in clarity and data-driven presentation.
r-programming
derekfranks/ExData_Plotting1

Jul 2014 - Feb 2015

Contributions:6 commits, 1 push in 6 months
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Derek Franks - Head Of Fan Intelligence Data And Analytics