Summary
Derek Snider is an award-winning communications and digital media leader in Toronto with over 20 years of experience and more than a decade building social, branded and broadcast content. As Senior Communications, Creative Services & Events Leader at Peel Regional Police he leads strategy, crisis communications and a multidisciplinary team that shapes public trust and corporate messaging across media and community channels. Previously he drove viral digital growth and original factual series production at The Weather Network and led branded content and audience growth at theScore, demonstrating a blend of newsroom rigor and marketing creativity. Known for mentoring producers and building high-performing teams, he pairs hands-on content production skills with strategic policy and standards development. A longtime C/C++ programmer since 1992, he brings an unusual technical background for a communications executive, enabling a data-informed approach to digital campaigns and production workflows.
8 years of coding experience
BA Hons, Political Science and Government, BA Hons, Political Science and Government at Carleton University
Graduate Diploma, Broadcasting, Graduate Diploma, Broadcasting at Humber College