Desi Velikova is a brand strategist and co-founder with 12 years of experience helping tech companies cut through the noise to build bold, memorable brands and digital experiences. As Co-Founder and Chief Brand Strategist at Pony since 2019 she leads creative strategy and product-facing design for global tech clients, drawing on prior hands-on growth and content roles. She also hosts SEEKERS, a podcast focused on scaling, innovation and resilience, demonstrating a knack for storytelling and thought leadership beyond agency work. Earlier roles—from launching a pet tech startup with 20% MoM organic growth to driving 160% event growth at UXDX—show she blends data-driven marketing with community-first growth tactics. Trained in digital journalism and consumer neuroscience, she brings a rare mix of narrative craft and behavioural insight to brand building. Based in the UK, she combines editorial discipline with startup grit to turn complex product stories into clear market momentum.
12 years of coding experience
5 years of employment as a software developer
Course Consumer Neuroscience & Neuromarketing, Course Consumer Neuroscience & Neuromarketing at Copenhagen Business School
BA Journalism, BA Journalism at Sofia University St. Kliment Ohridski
MA Digital Journalism, MA Digital Journalism at Birmingham City University
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