Summary
Diana Chang is a software engineer with 11 years of experience currently building growth infrastructure at Figma in New York, where she has owned experimentation, feature flags, localization, onboarding, personalization and email platforms. She led a team of four to take a 0→1 product from architecture through user research and launch, and played a key role in experiments and launches that shaped Figma’s freemium tiers and first non-English release. Diana’s background includes hands-on systems work at Google and Salesforce—shipping ML-backed schedulers, deployment improvements with Go/Kubernetes, and privacy compliance efforts—giving her a strong footing in both backend reliability and product-facing experimentation. She has a history of scaling events and communities (founding Tech+ and leading logistics for Hack the North), which complements her technical ability with operational and cross-functional leadership. Colleagues describe her as pragmatic and user-focused, with a knack for turning data-driven experiments into product decisions.
11 years of coding experience
3 years of employment as a software developer
Bachelor’s Degree, Computer Science, Bachelor’s Degree, Computer Science at University of Waterloo
English, Chinese, French