Summary
Diana Choksey is an interdisciplinary marketing operations leader and independent consultant with 12 years of experience crafting data-driven paid media programs for enterprise and SMB clients. She has led ad tech, campaign operations, and analytics for Microsoft’s US Central Marketing Organization—overseeing $5M+ annual media budgets and operationalizing 50+ B2B campaigns yearly—after formative stints at Razorfish, Disney, and Bing Ads. Diana excels at stitching strategy to execution, piloting new platforms and building dashboards and tooling that surfaced reliable metrics, improved ROI and accelerated performance optimization. Her consulting practice applies that same rigor to small businesses, delivering measurable search discoverability and enrollment gains through cross-channel analytics and cost-benefit modeling. Trained in journalism and strategic communications with recent business analytics coursework at Harvard, she combines storytelling instincts with technical fluency in ad technologies, attribution, and fraud detection. Outside work she pursues creative inquiry across cooking, writing and the arts—an ongoing source of fresh customer insight.
12 years of coding experience
7 years of employment as a software developer
Business Analytics Certificate, Business Analytics Certificate at Harvard University
B.A English & Education English Writing Education, B.A English & Education English Writing Education at College of the Atlantic
University of Missouri
Hindi, French