Diana Guan
Associate, Product & Growth Marketing
Greater Boston United States
Summary
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Senior🎓
Top SchoolDiana Guan is an analytics-driven product and growth marketer with eight years of experience turning data into measurable acquisition and activation improvements. Currently an Associate on Avant’s Product & Growth Marketing team, she combines statistical rigor (Python, R, MATLAB, econometrics) with practical analytics tooling (Looker, Tableau, BigQuery, SQL) to inform product experiments and optimize campaigns. Her background includes building ML and statistical models for marketing funnels, automating ETL and reporting pipelines that cut costs and latency, and leading A/B tests that materially increased paid traffic and conversions. Diana has a strong academic foundation in mathematical economics and customer analytics and a track record of translating complex models into persuasive, story-driven recommendations that win stakeholder buy-in. She often blends search marketing insights with text and clustering techniques (e.g., n-gram visualizations, sentiment/entity analysis) to uncover non-obvious opportunities in acquisition funnels. Based in Greater Boston, she brings both hands-on technical execution and strategic product sensibility to growth initiatives.
8 years of coding experience
1 year of employment as a software developer
Chengdu Experimental Foreign Languages SchoolBachelor in Economics, Research Institute of Economics and Management, Bachelor in Economics, Research Institute of Economics and Management at Southwestern University of Finance and EconomicsB.Sc. Mathematical Economics and Statistics, First Class Honours, B.Sc. Mathematical Economics and Statistics, First Class Honours at University of BirminghamMaster of Science in Customer Analytics, Master of Science in Customer Analytics at Washington University in St. Louis
Chinese, EnglishGithub contributions (5)
YenanGuan/Test-Random-Ideas
May 2019 - Aug 2019
Contributions:3 commits, 56 pushes, 1 branch in 2 months
YenanGuan/R_Proj
Feb 2018 - Apr 2018
Contributions:69 pushes, 1 branch in 1 month
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