Summary
Diana Tobey is an Executive Design Director in San Diego with 15+ years of experience blending product innovation, game design, and human-centered strategy to ship digital experiences that reach tens of millions of users. She has led and scaled global design teams at IDEO and Talkdesk, driving product-led growth, design culture, and cross-functional collaboration from startup to enterprise. Her background spans venture-building, go-to-market strategy, and impactful client work—from crafting five-year visions for global manufacturers to launching educational products in Latin America. Diana pairs executive-level strategic thinking with hands-on craft, mentoring senior talent and embedding play and experimentation into design practice. She also contributes to developer tooling, maintaining and enhancing an Android RxJava/Retrofit networking library, reflecting a rare combination of creative leadership and practical engineering chops. Rooted in entrepreneurship and fluent in cross-cultural contexts (study abroad at Tsinghua), she turns bold ideas into tactile products and organizational change.
9 years of coding experience
7 years of employment as a software developer
Study Abroad Chinese Studies, Study Abroad Chinese Studies at Tsinghua University
Parkway Central
Bachelor of Science in Economics Concentrations in Entrepreneurship & Innovation and Marketing, Bachelor of Science in Economics Concentrations in Entrepreneurship & Innovation and Marketing at The Wharton School
Chinese, French