Summary
Diane Van Etten is an entrepreneur and operational leader with over 20 years of cross-functional experience spanning operations, HR, analytics, finance and software engineering. She runs multiple e-commerce brands under DT Tradeworks, combining hands-on web development (Python, Ruby, JavaScript) with revenue-driving process design and documented business operations. Previously she led large customer-contact and analytics organizations at Countrywide and AOL, where she drove KPI-driven improvements, cut costs, and redesigned UIs and workflows to scale complex teams. Diane pairs an MBA in Finance and formal executive management training with technical nanodegrees in full-stack development, giving her a rare blend of strategic leadership and coding fluency. Known for cultural advocacy and change leadership, she excels at building cross-divisional buy-in and turning operational complexity into repeatable, income-generating systems. An unexpected detail: she applies rigorous math training to both analytics and entrepreneurial product niches like coastal and canine e-commerce.
11 years of coding experience
4 years of employment as a software developer
Nanodegree, Full Stack Development, Python, Nanodegree, Full Stack Development, Python at Udacity
Mathematics, Mathematics at Syracuse University
Bachelor of Science (B.S.), Mathematics, 3.8, Bachelor of Science (B.S.), Mathematics, 3.8 at University of Central Oklahoma
Certificate, Executive Management, Certificate, Executive Management at Countrywide Executive Development
Mathematics, Mathematics at University of Oklahoma
Master of Business Administration (MBA), Finance, General, 3.75, Master of Business Administration (MBA), Finance, General, 3.75 at Northeastern University
HS Diploma, AP, Honors, 3.85, HS Diploma, AP, Honors, 3.85 at Bishop Hoban High School
Ruby/Ruby on Rails, Ruby/Ruby on Rails at Firehose Project