Summary
Didi Medina is a design engineer with a decade of experience helping product design teams punch above their weight through Design Thinking, Design Systems, and strategic staffing. Based in Israel, she blends hands-on product design roles at companies like Compass, Teespring and Mixbook with mentorship and startup leadership—serving as Partner & CPO at Magical and an Entrepreneur in Residence at WeWork. Didi focuses on operational excellence to make small teams more effective, pairing practical system-building with people-first consulting. Her career shows a pattern of moving between product execution and advising, which lets her rapidly translate high-level design strategy into repeatable team processes and tangible product outcomes.
10 years of coding experience
4 years of employment as a software developer
English, Hebrew